Tortoise and the Hare Racing was born out of a passion for charitable giving. Our founders saw an opportunity to increase their giving by organizing a themed 5K event. Since then we have grown into one of the largest race and event management companies in Atlanta, GA.


Tortoise and the Hare Racing is big on giving back to the community. Our primary mission has always been rescuing of children from human trafficking through our donations. We continue to find ways to also give back to our local community. We support a variety of organizations from boy scouts, the explorers, homeless shelters, churches and foundations like Make-A-Wish and Out of Darkness. Our staff also volunteer their time to help maintain a variety of running trails in the North Georgia area.

Event Management

Our team will produce your race from start to finish including marketing, course certification and permits, vendor coordination, volunteer management, race course, water stops, set up and clean up. All events are produced by TATHR certified race directors.


Set your event apart with our custom bibs and precision timing. Our innovative Results Tent shows scrolling live results and is equipped with kiosks allowing your participants to enter their bib number and print out their official time, splits, and rankings.

One Stop Shop

We've simplified race production. Now get everything you need to put on your unique event with one vendor. We print thousands of t-shirts, technical shirts, rack cards and posters each week for events just like yours. Let us help supply your next event.


Sponsoring a Tortoise and the Hare event can get your business in front of the fastest growing people group. Increase brand visibility and loyalty with community involvement. Let us help you grow!